LOS ANGELES — Bronny James is going pro – in video games.
The son of NBA star LeBron James has joined professional esports organization FaZe Clan, where he’s expected to stream Fortnite and Call of Duty: Warzone under the handle “FaZe Bronny.”
The 15-year-old James is a promising basketball player who could follow his dad into the pros, but he’s already reached celebrity status online. He has 4.3 million followers on TikTok and over 300,000 followers on streaming platform Twitch.
Terms of James’ deal were not disclosed.
James has streamed Fortnite, Warzone and NBA 2K and could create content for FaZe Clan on those titles and others. FaZe Clan has seven competitive teams, including a Call of Duty team based in Atlanta that was set to play Sunday for the CoD League championship, but James is unlikely to serve as a competitive player.
FaZe Clan has longstanding ties to the traditional sports world, and its roster of influencers include the NFL’s JuJu Smith-Schuster and the NBA’s Ben Simmons and Meyers Leonard. Simmons was announced as a FaZe Clan investor Monday.